Are your lead generation forms falling flat? You're not alone! Many businesses struggle to convert prospects into customers, but the good news is that a few simple tweaks can make a world of difference. Let's dive into some essential tips that can transform your lead gen forms and help you capture more leads effectively!
Lead generation forms are important to capture your prospects' information and nurture them into customers. However, not all forms are created equal. A well-designed lead generation form can significantly increase conversion rates, while a poorly designed one can deter potential leads. The average landing page conversion rate is 2-3% across industries. According to experts, you really want to be at or above 10%.
So, if you're falling below, here are some tips for creating higher-converting lead generation forms.
1. Keep it Simple
Remove distractions from your forms and make it easy to navigate. Also:
- Limit the number of fields in your form. The more fields you include, the less likely users are to complete the form. Aim for a balance between gathering the necessary information and keeping the form short. Typically, 3-5 fields are ideal for initial contact forms.
- Use clear labels: Ensure that each field is clearly labeled. Avoid jargon and use straightforward verbiage that your audience will easily understand. This reduces confusion and encourages completion.
- Consider visual elements such as images, videos, and icons to help with your form's content and keep the prospect engaged.
2. Optimize For Mobile Devices
With a significant amount of web traffic coming from mobile devices, ensure your forms are mobile-friendly. Use responsive design techniques to make forms easy to fill out on smaller screens. Make buttons and fields large enough for users to interact with easily, avoiding the need for users to zoom in to fill out fields.
3. Use compelling calls to action (CTAs)
Your form's CTA should encourage users to take action:
- Use conversational tone and verbs that are relatable and convey urgency and value, such as "Get Your Free Quote," "Download Now," or "Join Our Newsletter."
- Make your CTA button stand out by using contrasting colors and placing it prominently on the form. It should be one of the first things users notice.
4. Offer an Incentive
Provide a compelling reason for users to fill out the form, such as a reward, free eBook, discount, or exclusive content. Then, if they leave the form, use this incentive in an "exit pop-up" to discourage the prospect from leaving. Be sure to clearly state what users will receive in return for their information and explain how it will benefit them. For example, "Sign up to receive our free guide and learn how to increase your sales by 30%."
5. Incorporate Trust Signals
Include a brief statement about how you will protect users' information, such as "We respect your privacy." This can help alleviate concerns. If you have them available, include testimonials or reviews near the form, as this social proof can increase trust and encourage users to provide their information.
6. Test, Test, Test
Conduct A/B tests to determine which form elements perform best. Test different headlines, field arrangements, colors, and CTAs to see what resonates with your audience. Use analytics tools to track conversion rates and user behavior, analyzing the data to identify patterns and make informed decisions about form adjustments.
7. Target the right keywords
Some keywords have higher conversion rates than others. The key is to do your research and find the right words that resonate with your business and prospects.
8. Personalize and Use Dynamic Fields
By automating and personalizing the form experience, you can gather more relevant information without burdening the user with unnecessary questions. Incorporate dynamic logic to prefill/show or hide fields based on your prospect's responses. This keeps the form relevant and reduces the number of fields users see, making it less overwhelming.
9. Follow Up Promptly
After submission, redirect users to a thank-you page or send a confirmation email. This reassures them that their submission was successful and sets the stage for future communication. Develop a follow-up strategy to engage leads after they submit the form, which could include sending additional resources or personalized offers based on their interests.
10. Monitor and Optimize Performance
Continuously monitor the performance of your lead generation forms. Look for trends in conversion rates and user feedback to identify areas for improvement. Stay up to date on industry trends and best practices, regularly updating your forms to ensure they remain effective and relevant.
By implementing some of these tips, you can design forms that not only capture leads but also foster trust and engagement. Remember, the goal is to make the process as seamless and valuable as possible to turn your potential customers into customers!
Looking for additional support increasing conversion rates on your lead gen forms? Connect with Lauren Harber to explore options—don't miss out!
