For over 50 years, email marketing has reigned as the king of marketing. What began in the 1970s as a simple way to send messages has transformed into a marketing powerhouse that continues to outperform social media, paid ads, and SEO even today. Email marketing has not only stood the test of time but has also become the go-to strategy for businesses looking to engage and build lasting relationships with their target audience.
So, as you're looking to expand your email marketing efforts and develop your strategies, keep in mind these top trends and stats:
Open rate is the percentage of prospects who received your email and opened it. The average email open rate across all industries is 39.64%.
Personalization is the process of tailoring email content to individual prospects based on their preferences, behaviors, and demographics. Personalized emails have a higher open rate of 44.3%.
Subject line is the first line of content prospects see in their inbox, and it is used to promote your business offer. Emails with a shorter subject line (between 61 and 70 characters) get the highest open rates, 43.38%.
Click-through rate (CTR) is the percentage of prospects who clicked on the links in your email. The average email CTR rate for all industries is 3.25%.
Generative AI uses artificial intelligence technologies to create and optimize email content automatically. 57% of B2B marketers say they are using AI for their campaigns, and those who have used AI for personalization report an increase in email marketing revenue by over 40% and a click-through rate of 13.44%. The top 3 areas marketers are using (or plan to use) AI in email marketing are email retargeting (55%), content/message personalization (53%), and subject line optimization (44%).
Gamification integrates game-like elements and activities into email campaigns to engage recipients and encourage interaction. Gamification can increase customer engagement by up to 50%.
Conversion rate is the percentage of your prospects who take the action you ask them to take in your email. The average conversion rate across industries is 2.6%.
Bounce rate is the percentage of emails that cannot be delivered and, therefore, bounce back. The average email bounce rate across all industries is 2.33%.
Engagement is a measurement that shows how prospects become involved with your email. Eighty-three percent of B2B and 81% of B2C marketers say email engagement is the second most important metric to track their content performance.
Hyper-targeted is using segmented lists to craft compelling content around the specific needs and designers of the segment. Hyper-targeted email campaigns can achieve conversion rates as high as 15.22%.
List segmentation is dividing an email prospect list into smaller, more targeted (segmented) groups based on specific criteria. Segmented campaigns increase revenue by 760% compared to non-segmented campaigns.
Automated email is a pre-scheduled message sent to prospects based on specific triggers or actions rather than being manually sent at the time of delivery. Sixty-three percent of B2C marketers use automated emails in their email marketing campaigns, followed by social media.
Mobile email is when mobile devices are the primary means for prospects to check their emails. Fifty-six percent of marketers worldwide are planning to implement mobile-friendly email designs to cater to a large percentage of mobile device users.
Return on investment (ROI) is a performance measure that determines the profitability of your email marketing campaigns. It takes into account the revenue generated through your email efforts versus the expenses involved. Fifty-one percent of businesses that spend $500 or more on email marketing each month see a ROI of $31 or more on every dollar spent.
By staying informed about the latest trends and metrics, you can enhance your email campaign strategies and connections with your audience. So, whether you're just starting or looking to refine your strategies, embracing these statistics can help you increase the engagement of your future email marketing efforts!
If you're looking for a partner to help your company with your email marketing strategies, look no further than Chelsey Ucciferri, Email Marketing Manager.
