AI is evolving rapidly, and using the right tools can significantly impact your business's success. But with so many different tools out there, it can be challenging to pick and choose the best ones that will work for you, such as which ones you could use to increase efficiency and which ones you may need to enhance creativity.
In this article, we'll help you by reviewing the best AI tools across four key categories: generative, automation, productivity, and business intelligence.
1. Better creativity with generative AI tools
Whether you're looking to create new copy, images, or videos, AI tools are becoming smarter and more versatile. These tools can help you craft a more seamless marketing campaign with a few simple keystrokes.
This year's top generative AI tools* for marketers, designers, and content creators to consider include:
• ChatGPT (OpenAI): This conversational AI now supports multimodal inputs, making it perfect for everything from writing to brainstorming.
• Google Gemini: Great for text, images, and complex knowledge tasks, Gemini is a powerhouse for creative professionals.
• MidJourney: If you're into artistic images and design, MidJourney delivers stunning visuals quickly.
• Runway ML: Video editing gets a significant upgrade with AI-enhanced creative workflows.
2. Work smarter, not harder, with AI automation tools
AI automation tools are known for helping reduce repetitive tasks and errors, optimizing workflows and processes.
This year's top AI automation tools* for your operations, management, and other teams include:
• UiPath: A go-to for enterprises looking to automate complex processes with robotic process automation.
• Zapier with AI Integration: Connects your favorite apps and automates workflows effortlessly.
• Microsoft Power Automate: Combines AI with workflow automation to boost business efficiency.
• Automation Anywhere: Focuses on business process optimization with AI-driven insights.
3. Less stress, more productivity with AI productivity tools
AI productivity tools can help you manage your time, generate content, and gain insights—all while keeping your creativity flowing.
This year's top AI productivity tools* blend automation, creativity, and analytics to make your workday more productive!
• Notion AI: Perfect for knowledge management and content creation, helping you organize and write smarter.
• Jasper AI: A marketing and content automation tool that speeds up your campaigns.
• GrammarlyGO: Your AI-powered writing assistant for clear, correct, and compelling communication.
• Otter.ai: Transcribes meetings and generates actionable insights so you never miss a detail.
4. Data-Driven decisions made easy with AI tools for Business Intelligence
AI Business intelligence (BI) tools help finance, marketing, operations, and strategy teams analyze data and make decisions.
These top BI tools* offer predictive analytics, trend spotting, and an easy-to-understand dashboard.
• Tableau with Einstein AI: Combines predictive analytics with stunning visual insights.
• Power BI with Copilot: Enhances data interpretation with AI-driven suggestions.
• ThoughtSpot Sage: Lets you ask questions in natural language and get instant BI answers.
• DataRobot: Uses automation to simplify machine learning, quickly helping your business gain powerful insights.
By understanding these best AI tools and how they align with your needs, you have a better chance of staying competitive and growing your business.
"But keep in mind, success with AI isn't just about using the latest tools; it requires aligning technology with your specific business goals and continuously monitoring performance to maximize ROI," emphasizes Christos Goumenos, COO, Radiant Digital.
If you need assistance using or implementing any of these AI tools, reach out to us today!
