Higher Education
Grow Online Enrollment With Targeted Advertising for Christian Higher Education
Finding the right online students starts with reaching the right audiences.
Radiant Digital helps Christian colleges and universities grow online enrollment through targeted digital advertising, first-party audience insights and data-driven strategies designed to drive inquiries, applications and enrollments.
With 15 years of experience reaching Christian audiences, Radiant Digital understands how to connect your online programs with prospective students seeking flexible education that aligns with their career goals, values and faith.
Connect With the Audiences That Matter Most
Your online enrollment goals aren't one-size-fits-all. Your advertising shouldn't be either. Radiant Digital develops targeted campaigns to reach the audiences most important to your online programs and enrollment goals.
Adult Learners
Connect with adults looking to start or continue their education while balancing work, family and other responsibilities.
Working Professionals
Reach career-focused adults exploring flexible online degree programs that can help them develop new skills, advance professionally or prepare for their next opportunity.
Graduate Students
Promote online master's, doctoral and professional programs to students ready to take the next step in their education or career.
Degree Completion Students
Reach adults with previous college experience who are looking for a flexible path to complete their degree.
Faith-Driven Online Learners
Connect with prospective students for whom faith and values can play an important role in choosing an online college, university or degree program.
Reach Christian Audiences With Smarter Targeting
Reaching the right prospective online students takes more than broad demographic targeting.
Radiant Digital has spent 15 years reaching and engaging Christian consumers through our owned network of faith and family digital properties.
Radiant Digital's first-party audience insights, combined with paid search, paid social, programmatic advertising and other digital channels, help your institution reach prospective online students with greater precision.
The result? Smarter targeting, more relevant messaging and campaigns designed to connect your online programs with prospective students most likely to engage, apply and enroll.
Turn Applicants Into Enrollments
An application is an important milestone, but it's not the finish line.
Prospective online students may still be comparing programs, weighing costs, considering how school will fit into their schedules or deciding whether now is the right time to enroll. Staying connected and relevant throughout that decision process can help keep your institution top of mind.
Radiant Digital develops full-funnel strategies designed to reach prospective students throughout the enrollment journey — from initial awareness and inquiry to application and enrollment.
Our capabilities include:
- Paid search and paid social
- Programmatic, display and native advertising
- Audience targeting and segmentation
- First-party data activation
- Retargeting and lead generation
- Online degree and program-specific campaigns
- Creative and landing page strategy
- Email and lead nurturing
- Campaign measurement and optimization
And because applications alone aren't the ultimate goal, Radiant Digital continually optimizes audiences, creative, messaging and media investment around the actions that contribute to enrollment.
Higher Education Institutions We've Worked With
We're proud to work with Christian colleges and universities looking to expand the reach of their online programs and connect with prospective students who align with their enrollment goals.
Why Christian Colleges and Universities Choose Radiant Digital
15 Years of Christian Audience Expertise
Radiant Digital has spent 15 years learning how to authentically reach and engage faith-driven consumers.
Powerful First-Party Audience Insights
Radiant Digital's owned network of faith and family properties provides unique insight into Christian audiences, their interests and behaviors.
Precision, Full-Funnel Targeting
Reach prospective online students throughout their enrollment journey — from initial awareness and inquiry to application, retargeting and enrollment.
Marketing Focused on Enrollment
Radiant Digital looks beyond impressions and clicks to focus on the outcomes that matter: qualified inquiries, applications and enrollments.
Ready to connect your online programs with more of the right prospective students? Put Radiant Digital's Christian audience expertise to work for your enrollment goals.
Let's Talk EnrollmentFrequently Asked Questions
How is marketing online degree programs different from marketing traditional programs?
Online programs often serve different audiences and require a different marketing approach than traditional, campus-based programs. Prospective online students may be working professionals, adult learners, graduate students or degree completers balancing education with careers and family responsibilities. Effective campaigns should reflect those priorities while emphasizing factors such as flexibility, program relevance, career goals and the value of the institution's Christian mission.
How does Radiant Digital reach prospective students for online programs?
Radiant Digital combines first-party audience insights from its owned faith and family network with paid search, paid social, programmatic advertising and retargeting to reach prospective online students. Campaigns can be tailored around your institution's specific programs, enrollment goals and priority audiences.
Can Radiant Digital target campaigns for specific online degree programs?
Yes. Radiant Digital can build campaigns around specific online degree programs, enrollment priorities and prospective student audiences. Strategies can support undergraduate degree completion, graduate, doctoral and other online programs while using relevant interests, behaviors and audience signals to reach prospective students.